Ifivethetee - What Are They Gonna Say Now shirt
Buy this shirt: Click here to buy this Ifivethetee - What Are They Gonna Say Now shirt
The Belgian designer is no stranger to the What Are They Gonna Say Now shirt and by the same token and Diesel universe. In 2018, he collaborated with the brand as a part of its Red Tag Project, creating a fashion show on the streets of Paris that saw denim and leather warped into draped button-downs and bootcut trousers. (Other collaborators of the Red Tag Project include Hood By Air’s Shayne Oliver, A-Cold-Wall, and Readymade.) The year before, Martens won the ANDAM Prize with Y/Project, an award also supported by Diesel owner Only the Brave. He was awarded a special prize by ANDAM again in 2020 as a result of the COVID-19 pandemic alongside fellow former winner Marine Serre.

“Ever since I met Glenn in 2017 I saw his experience grow and his talent cement,” wrote Only the What Are They Gonna Say Now shirt and by the same token and Brave CEO Renzo Rosso in a statement. “Working with him on Diesel Red Tag, going through our company’s archives and heritage together, seeing him interact with the brand, brought us closer, and I am happy to now see him take the helm of Diesel, where he will marry his design vision with the iconoclastic values of this unique brand.”

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